Karen Cunningham

Karen Cunningham trained as an actress before moving into the agency world as an account handler and then into production, setting up her own production company, Pink Films where she launched and produced for some of London’s top Directors.

In 2007 Karen made the brave decision to follow her passion and put her knowledge and experience into her own directing career. She both wrote and directed her first commercial for The Half Moon Theatre Co “Wonderful World” which received high critical acclaim and launched her as a director.

In Karen’s first 18 months behind the camera she collected several industry awards including a BTAA Silver, Best New Director at Kinsale and Best New Director at YDA/shots in Cannes as well as being featured on the front cover of Shots magazine.

Since then she has gone on to direct commercials for agencies and clients all over the world including Sainsbury’s, FIAT, McDonalds, Thomsons, Save the Children and UNICEF (the latter two being featured in the APA collection.)

Karen’s commercial for Barbie “Imagine the Possibilities” picked up a raft of awards including a Silver cyber Lion at Cannes, an AICP award for Direction and Performance, You tube ad of the year, peoples choice award and a Best director nomination at the BTAA craft Awards in 2016.

Karen’s work was selected for the inaugural WOWS awards in Cannes and was featured in Pitch magazine.

Most recently Karen has been filming David Beckham in a new AIA campaign for BBDO.


Barbie – Dream Gap 1'40


Save The Children – Grand Designs For Small People 1'40

Save The Children

Barbie – Imagine The Possibilities 1'50


AIA – What's Your Why 1'55

UNICEF – World Upside Down 1'50

Don't Panic

Mattel (Thomas & Friends) – The Wonder of Why 60


Electrabel – Working Kids 60


Uncle Bens – Kitchen Wall Running 60


Ad Council – Dad Jokes 60

Campbell Ewald

Kidzania – Talking Heads 60

Grey London